Mortgage Brokers
Foster Russo & Co.
Southdown Creative partnered with Foster Russo & Co. (affectionately known as the Mortgage Mums) to elevate their digital presence and strengthen their lead generation strategy.
As a trusted mortgage and finance broker with a strong brand, the goal was to build a cohesive, professional media library and develop ongoing marketing solutions that would support both brand awareness and client acquisition.
What We Delivered
Content Creation & Media Library
We produced a tailored library of photo and video content showcasing the team, client interactions and day-to-day operations. This gave the Mortgage Mums an authentic bank of assets to use across social media, their website, email campaigns and more.
Social Media Content & Management
We create and manage ongoing social media content that balances professional insights with personal touches. From educational posts and testimonials to light-hearted behind-the-scenes content, we keep the tone on-brand and community-focused.
Marketing Collateral Design
From digital brochures to event flyers and signage, we design custom marketing assets to attract new prospects and strategically position the Foster Russo brand.
Strategic Campaign Support
We also provide strategic guidance and creative support for key campaigns, activations and initiatives. Such as digital advertisements, events and guest spots.
"The Southdown Team led by Rhys are amazing! Super responsive and very patient with us less tech savvy clients. They have adapted processes and systems to accommodate us. They are a crucial part of our marketing and social media strategy.
They are always so responsive which is very important to us. The turnaround times are great, especially given the quality (or lack thereof) content we provide them."
Robyn Russo
Founder & Director
