Back in 2020, Oztech Sparks Electrical & Security approached Southdown Creative with a clear goal – generate more leads and build a stronger online presence. What started as a content and lead generation brief quickly evolved into a long-term strategic partnership built around sustainable growth.

A Strategy Built to Last

Our first move wasn’t to start making content, it was to map out a 10-year plan. Together, we set bold annual objectives, then reverse-engineered how we’d get there.

The mission? Position Oztech Sparks Electrical as the most trusted and reputable electricians and security technicians in Greater Sydney, and get them ranking first on Google. We hit that ranking milestone in just 26 days, but we knew the real challenge would be maintaining it.

To support the long game, we implemented an Omnichannel Marketing Strategy that included:

• A completely new website designed for conversion

• SEO-optimised service pages and blogs

• Scalable paid ads

• Targeted content creation for social platforms

• Video content and brand storytelling

• Email marketing and remarketing funnels

Customer-Centric Content that Converts

Our entire strategy focused on the customer – not just the brand. We identified the pain points and frustrations of Oztech Spark’s audience, then created content that directly addressed them. This included educational blog posts, engaging behind-the-scenes videos, and social proof that highlighted the team’s workmanship, trustworthiness, and expertise.

By building content that connected with the customer, not just promoted the business, we were able to generate consistent, high-quality leads across multiple platforms.

The Results

• 689% increase in website traffic within three months of launching the new site

• 380% growth in followers across Facebook and Instagram in six months

• 14 million+ views on a single 13-second viral Facebook video

• 3.1 million minutes viewed on Facebook videos in the past 12 months

Recent Developments

• New landing page developed for Oztech Sparks Security

• 122.98% increase in leads since the new landing page launched

• 17.9% lower cost per lead (CPL) on Meta Ads since the new landing page launched

• 103.69% higher ad engagement on Meta Ads with new creative strategy

It didn’t happen overnight, but it worked because it was built on insight, intent and execution. This is what long-term growth looks like when strategy, creativity and consistency collide.